Jotun Paints, a global leader in interior and exterior paints renowned for its quality and innovation, recently took the Bahraini market by storm with a raffle campaign.
From October 16th to December 20th, 2023, customers who purchased Fenomastic or Jotashield paint drums exceeding BD100 were rewarded with a double delight: entry into a gold raffle and an instant BD5 Lulu hypermarket e-voucher overseen by MOIC (Ministry of Industry and Commerce). This campaign by Jotun aimed to boost the visibility of its premium paint lines while offering customers attractive incentives.
On December 25th, Jotun’s four winners were announced and honored with their one ounce 24k gold prizes at a ceremony hosted at the company’s Bahrain office on 4th January 2024.
Al Bilad, a prominent press publishing company captured the magic of the event and ensured successful media coverage, bringing the winners’ joy to life, capturing the campaign’s impact in the public eye. Additionally, Al Ayam, an Arabic newspaper published in Bahrain, also provided extensive coverage.
Arun Menon, Country Manager of Jotun Bahrain, shed light on the campaign’s vision: “This campaign was supposed to be for our premium products, both in interior and in exterior. The whole idea was that we wanted to get these innovations across to the masses, and this was a brilliant opportunity for us because these three months we wanted to promote only these premium products. It was a very good response. It is a fantastic feeling, especially to have them across to our office and to win. I think it is more of a sentimental value than anything else. It also gives us a lot of satisfaction that yes, the campaign was successful.”
The Social Company managed the campaign, utilizing their expertise in PR and marketing. Handling data collection, campaign setup, and various activities as well as facilitating the award ceremony.
In conclusion, Jotun’s Bahrain raffle campaign exemplifies successful marketing. Through innovative strategies and collaborative efforts, the campaign achieved remarkable success, showcasing the power of thoughtful planning and meaningful connections.
Successfully elevating the campaign’s visibility and also showcased Jotun’s leadership in innovation and customer satisfaction
As Jotun continues to advance in the market, this campaign stands as a testament to effective execution and customer-centric initiatives.
