Jotun Paints, a global leader in interior and exterior paints renowned for its quality and innovation, recently took the Bahraini market by storm with a Retail raffle campaign.
From March 16th to May 31st, 2024, customers who purchased Fenomastic or Jotashield paint drums exceeding 60 liters were rewarded with an attractive incentive: a BD5 Lulu hypermarket e-voucher. Additionally, they were entered into a raffle with five winners each receiving BD500 worth of Centre vouchers. This campaign by Jotun aimed to boost the visibility of its premium paint lines while offering customers attractive incentives.
The draw for the raffle was held online at 9 AM on Wednesday, June 12th, 2024, and the awards ceremony took place on Thursday, June 13th, 2024, at 12 PM. The campaign is overseen and authorized by the Ministry of Industry and Commerce (MOIC).
Al Bilad conducted interviews with key Jotun figures, including Arun Menon, Kjetil Urheim, and Abdulla Mohammad, highlighting the campaign’s triumph. This initiative showcased Jotun’s commitment to customer satisfaction and innovative marketing strategies.
The Social Company managed the campaign, utilizing their expertise in PR and marketing. Handling data collection, campaign setup, and various activities as well as facilitating the award ceremony.
This campaign proved even more successful than Jotun’s previous campaigns, thanks to increased customer engagement and appealing rewards. The combination of larger prizes and seamless execution led to a higher participation rate and greater overall satisfaction. By offering attractive incentives and ensuring a smooth process, Jotun demonstrated its commitment to innovation and customer delight, solidifying its reputation in the Bahraini market.
